媒介融合对高校学生思想政治教育的影响与对策

The Influence of Media Convergence on Ideological and Political Education of College Students and Countermeasures

新媒体和传统媒体的借鉴和融合趋势日益明显,关于媒介融合的话题已成为当前传媒业的热点话题之一,微博、微信等社交新媒体的不断涌现改变着媒介市场的生态,媒介融合所带来的新型传播格局,必然会对大学生的思想政治教育效果产生一定的影响。本文立足于媒介融合的大背景,研究其发展脉络、对其进行辩证分析,为大学生思想政治教育的创新研究提供理论和实证依据,探讨高职院校大学生对媒体的接受与影响、媒介融合环境下高职院校大学生思想政治教育的策略,并在此基础之上提出应对之策。

New media and traditional media reference and convergence trend is increasingly obvious,on the topic of media convergence has become one of the hot topic of the current media industry,Microblog、WeChat and other social new media continue to emerge to change the media market ecology,media convergence To the new type of communication,is bound to the ideological and political education of college students have a certain impact.Based on the background of media integration,this paper studies its development context,analyzes it by dialectical analysis,provides theoretical and empirical basis for the innovation research of ideological and political education of college students,discusses the acceptance and influence of college students on the media,the media fusion environment under the ideological and political education of vocational college students under the strategy,and on this basis to put forward countermeasures.