后申遗时代土司文化与旅游产业融合发展的对策研究--基于产业融合的视角

Countermeasure of Integrated Development between Tusi Culture and Tourism in the Post Bidding-for-Heritage Era——From the Perspective of Industrial Integration

2015年中国"土司遗址"申报世界文化遗产的成功,昭示着中国土司文化遗产的保护与利用从此进入一个崭新的时期。各土司文化资源富集区在积极推进土司文化遗产保护的同时,将在更大范围内、更深程度上推进土司文化与旅游产业的融合发展,将文化资源优势转化为旅游资源与经济优势,实现土司文化价值的最大化。新形势下,市场引导,品牌引领,创新驱动,差异化发展,无疑是实现土司文化与旅游产业融合发展的必然选择。

The success of China忆s Tusi Sites bidding for World Cultural Heritage in 2015 showed that China has entered a fresh era in its protection and utilization of Tusi cultural heritage.While working to protect Tusi cultural heritage in the Tusi regions,China will further promote the integrated development of Tusi culture and tourism in a broader area.It will render the cultural resource strengths into tourist resource and economic strength to achieve the maximization of Tusi cultural value.Under the new situation,market guidance,brand leading,innovation driven and differential development are the inevitable choices for the integrated development of Tusi culture and tourism.