基于大连瓦房店电商孵化基地农产品上行模式研究

Research on Uplink Model of Agricultural Products Based on Dalian Wafangdian City E-commerce Incubation Base

农产品上行是指以农村电子商务为媒介,拓宽本地特色农产品的销售渠道,让特色农产品从田间直达全国各市甚至全球消费者的一种销售模式。为了推动农村电子商务发展,帮助农民脱离贫困,发展农产品上行势在必行。文章分析了农产品上行的发展现状,指出取得的成就和存在的问题。以大连瓦房店市电子商务孵化基地农产品上行模式为例,分析该模式的优势及成功的经验和教训,并为农产品上行提出一些建议,以期促进农产品上行的发展。

Uplink model of agricultural products refers to a sales mode which uses the rural E-commerce as a medium to broaden the sales channels for local specialty agricultural products,so that the sales of specialty agricultural products can be sold directly from the field to cities across the country and even around the world.In order to promote the development of rural Ecommerce and help farmers out of poverty,the development of agricultural products uplink is imperative.This article analyzes the status quo of the development of agricultural products uplink and points out achievements and existing problems.Then the article taking Dalian Wafangdian city E-commerce incubation base as an example analysis the advantages of the model and the successful experience.Finally,put forward some suggestions for the uplink of agricultural products with a view to promoting the development of agricultural products uplink.