供应链收益共享契约协同研究——以淮安快鹿乳品供应链为例

Research on the Coordination of Supply Chain Revenue Sharing Contract——A Case Study of Huaian Kuailu Dairy Supply Chain

供应链协同对于供应链管理具有十分重要的作用,收益共享契约是协同供应链使供应链整体效益达到最大化的有效手段之一。文章围绕淮安快鹿牛奶有限公司供应链协同问题展开研究,运用收益共享契约对"供应商—零售商"的二级乳品供应链进行算例分析。研究发现:(1)收益共享契约能够有效防止"双重边际效应"的产生;(2)确定合适的φ值,快鹿公司与其零售商便能够共同获得更多的收益;(3)收益共享契约可以使快鹿乳品供应链实现协同。研究的理论成果可以解决快鹿乳品供应链的协同问题,同时可以为有类似问题的企业提供一定的参考。

Supply chain coordination plays a very important role in supply chain management.The revenue sharing contract is one of the effective means to maximize the overall efficiency of the supply chain.This paper focuses on the coordination of Huaian Kuailu Milk Supply Chain Co.Ltd.An example analysis of the two level dairy supply chain of“supplier and retailer”by using the revenue sharing contract.The study found that:(1)The revenue sharing contract can effectively prevent the"double marginalization".(2)Kuailu company and its retailers can determine the appropriateφto get more revenue.(3)The revenue sharing contract can make Kuailu dairy supply chain coordination.The theoretical results of the study can solve the problem of Kuailu dairy supply chain coordination,and can provide some reference for enterprises with similar problems.