农产品伤害危机的行业溢出效应:机理与应对

Mechanism,Countermeasures and Industrial Spillover Effect of Agriculture Product Harm Crisis

准确预判农产品伤害危机的行业溢出效应是企业、行业和政府正确应对危机的前提。针对农产品是必需品的特征,借鉴修正的霍特林纵向差异化模型,构建农产品伤害危机影响未涉事企业产品价格和利润的数理模型。研究表明:农产品伤害危机的行业溢出效应取决于涉事产品的实际质量以及涉事产品和未涉事产品单位生产成本的差异、实际质量差异和感知质量的差异。因此,农产品伤害危机发生后,行业内的其他企业应根据具体情况,采取差异化的策略和针对性的补救措施。

Accurate prediction on potential damages due to a crisis on agriculture products is crucial in mitigating the consequential effects for the business,industry and government.Taking the unique characteristics of agriculture products into consideration,this article presents a modified Hotelling model for impact analysis on product price and profit.It appeared that whether the non-directly involved parties would benefit or suffer from a crisis depended on the quality of the products that caused the occurrence,as well as the production cost,actual and perceived quality of the products that were not associated in the event.Therefore,in response to such a challenging situation,the non-involved businesses should take timely and appropriate measures with specific and focused analyses to prevent or minimize possible harms from the failure experienced by their colleagues.