高校二级学院微信公众平台设计——以常州纺院创意学院为例

The Design of We Chat Public Platform in the Secondary College——A case study of Creative College in Changzhou Textile Garment Institute

随着4G时代的到来和WIFI的普及,高校逐步进入移动网络时代,大学生获取最新信息、娱乐的主要途径变成了手机。在这种新形势下,高校招生宣传、就业信息、教务管理等功能的实现也向着移动设备端转移,有着庞大受众群体的微信公众平台是最佳的载体之一。笔者以常州纺院创意学院微信公众平台为例,分析高校二级学院微信公众平台开发与设计。

With the arrival of the 4G era and the popularity of WIFI,colleges and universities have gradually entered the era of mobile Internet.Mobil phone becomes the most important way for college students to get the latest information.In this new situation,college enrollment,employment information,and the realization of educational administration and other functions of the mobile terminal transfer to mobile devices.WeChat public platform is one of the best carrier,which has a huge audience.The author takes the WeChat public platform of Changzhou Textile Garment Institute as an example to analyze the development and design of the WeChat public platform of the secondary college.