摘要
随着网络技术的发展和智能手机的普及应用,手机APP得到了前所未有的开发与应用。社区服务行业已充分认识到发展手机APP的商业价值,希望通过手机APP的应用促进企业发展。笔者简述了社区服务行业开发手机APP的必要性,从市场需求分析,从模块设计和营销策略角度出发,提出了社区服务行业手机APP的设计与营销方案,希望给相关人士提供一定的参考。
With the development of network technology and the popular application of smart phones,mobile phone APP has been an unprecedented development and application.Community service industry has been fully aware of the development of mobile phone APP commercial value,hope through the application of mobile phone APP to promote enterprise development.This paper summarizes the necessity of developing mobile phone APP in community service industry.From the perspective of market demand analysis,module design and marketing strategy,the aythor puts forward the design and marketing plan of mobile service APP in community service industry,hope to provide some reference to the relevant.
作者
周晓璐
Zhou Xiaolu(School of Management,Beijing Union University,Beijing 100101,China;Economic and Trade the Experimental Teaching Center,Beijing Union University,Beijing 100101,China)
出处
《信息与电脑》
2017年第3期141-143,共3页
Information & Computer
关键词
社区服务行业
手机APP
模块设计
营销策划
community service industry
mobile phone APP
module design
marketing planning
