网络购物平台上的虚拟现实技术研究

Research on Virtual Reality Technology on Internet Shopping Platform

伴随着互联网技术的不断发展,越来越多的消费者选择在网上进行消费,在生活中网上消费成为重要的消费方式。但是在当前形势下,对于一些购物网站来说由于网页技术的限制,都是以图片以及文字叙述的方式展现商品。作为消费者只能通过图片以及文字了解商品的信息,最终导致自身购买的商品与图片存在较大的差异,出现尺寸以及颜色偏差等问题。现如今,虚拟现实技术能够很好解决这个问题,积极利用虚拟技术不仅能够看到真实的商品,还能进行一定的互动,最终消费者购买到满意的商品。

With the continuous development of Internet technology,more and more consumers choose to consuming on the Internet.Online consumption is the important way of consumption in the life.But in the current situation,some shopping sites show goods by pictures and text description because of the limitations of web technology.As consumers can only through the pictures and text to understand the information of goods,and ultimately lead to a big difference between their own purchase on the product and the picture,appearing size and color deviation and other issues.Now,virtual reality technology can be a good way to solve this problem.Actively using the virtual technology can not only see the real goods,but also implementing a certain interaction,finally consumers can buy satisfactory products.