从“议程设置”到“情绪设置”:媒介传播“情绪设置”效果与机理

From “Agenda Setting” to “Emotion Setting”:The Effect and Mechanism of “Emotion Setting” in Media Communication

本文明确提出和集中论述"情绪设置"问题及其效果机理。媒介"情绪设置"效应机理包括情感领袖影响与情感同质性、情绪启动与情感框架、情绪共变与情绪螺旋、情绪动力与情绪偏向等多维架构。从"议程设置"向"情绪设置"的转向涉及到一系列相关联的架构,包括从"沉默的螺旋"到"情绪的螺旋"、从"群体极化"到"情绪极化"、从"认知一致性"到"情绪一致性"、从"启动效应"到"情绪启动"、从"意见领袖"到"情感领袖"等的调整延展。

This paper explicitly puts forward and focuses on the“emotion setting”effect.The mechanism of“emotion setting”effect includes multiply dimensions,such as emotional leaders’impact and emotional homogeneity,affective priming and emotional frame,emotional covariance and emotional spiral,emotional motivation and emotional bias.The shift from the“agenda setting”to“emotion setting”is not isolated.Rather,it involves a series of related frameworks including adjustment and extension from the“spiral of silence”to“spiral of emotion”,from“group polarization”to“emotional polarization”,from“cognitive consistency”to“emotional consistency”,from the“priming effect”to“emotional priming”,from the“opinion leaders”to“emotional leaders”.