基于产业融合的广东茶旅融合发展研究

Research on the Development of Tea Culture Tourism in Guangdong Province Based on Industry-Convergence

广东作为中国的产茶大省、国内重要旅游目的地与最大旅游客源市场之一,具有茶文化底蕴深厚、茶业基础条件好、旅游业基础雄厚、茶文化旅游资源丰富以及发展潜力巨大等诸多茶产业与旅游业融合发展的优势,从企业、资源、技术、市场和功能融合角度提出五种茶旅融合发展路径。

Guangdong is one of the biggest tea-producing provinces,major tourist destinations and tourist markets in China,and it has the feasibility of rich tea culture,good basic conditions of tea industry,strong tourism foundation,rich tea culture tourism resources and great development potentials.This paper puts forward five main combinative paths in tea and tourist industries from the following perspectives:organization integration,resource integration,technology integration,market integration and function integration.