试论电商网络服务平台的间接商标侵权规制--兼谈避风港原则在商标侵权中的适用问题

Discussion on the Regulation of the Indirect Trademark Infringement of E-commerce Network Service Platform——Application of Safe Harbor Principle to Trademark Infringement

电商网络服务平台的迅速发展,在方便大众生活的同时,商标侵权问题也日渐突出。商标法明确规定了电商网络服务平台商标侵权须承担侵权责任。结合电商网络服务平台的特质,其商标侵权行为多为间接侵权,电商网络服务平台在商标侵权案件中多用避风港原则进行抗辩,但囿于电商这类网络服务平台的性质,避风港原则却更容易让电商网络服务平台成为承担责任的暴风角。因此,电商网络服务平台应采取更积极主动的措施来规避平台商标侵权的发生。

The rapid development of e-commerce network service platform makes the trademark infringement of the platform more and more prominent while it brings much convenience to people’s life.Trademark law clearly stipulates that the trademark infringement of the e-commerce network service platform must bear the tort liability.In light of the characteristics of the e-commerce network service platform,most of trademark infringements belong to indirect infringement.In the cases of trademark infringement,e-commerce network service platform mainly applies safe harbor principles to speak for their defense.However,due to the nature of the network service platform like the E-commerce,safe harbor principles make it easier for the e-commerce service network to become the responsibility bearer.Therefore,e-commerce network service platform should take more active measures to avoid the occurrence of trademark infringement of the platform.