“一带一路”背景下广州发展邮轮旅游的思考

Reflections on the Development of Cruise Tourism in Guangzhou under the Background of "Belt and Road"

邮轮旅游是旅游业中发展最为迅速的新兴业态,在"一带一路"国家战略下,广州邮轮旅游虽刚刚起步但发展潜力巨大。文章分析了广州发展邮轮旅游的优势、发展现状及存在问题,提出广州应尽快完善母港系统,积极参与区域合作,创新航线和产品,延伸邮轮产业链,加大宣传营销力度,培育邮轮旅游文化,培养邮轮旅游人才,促进邮轮旅游健康有序地快速发展。

Cruise tour is an emerging form of tourism whose pace of development tops the industry.In the background of Belt and Road,cruise travel of Guangzhou just gets started but its potential for development is great.This paper analyzes advantages of cruise tourism in Guangzhou,as well as its development and the existing problems.It proposes that Guangzhou should perfect her home port system as soon as possible,take an active part in regional cooperation,innovate routes and products,prolong cruise industry chain,intensify marketing,cultivate cruise tourism culture and talents of cruise tourism,and promote the healthy development of cruise tourism.