历史语境中《“丧家的”“资本家的乏走狗”》的公关意义

On Public Relations(PR) Significance of Astray,Ill-qualified Dog of Capitalists in the Context of History

鲁迅先生的《"丧家的""资本家的乏走狗"》一文历来是研究鲁迅同梁实秋论战的重要篇目,相关研究也展现出了诸多路径和视角。文章从公共关系的视角,越过媒介手段运用及文体适应性的诸多讨论,采用细读的方式,分析鲁迅此文的公关目的和策略,从而看到文章在历史语境中的公关意义。

Lu Xun’s Astray,Ill-qualified Dog of Capitalists has always been an important essay to study the dispute between Lu Xun and Liang Shiqiu,and those related studies have been conducted with various research approaches as well.From the perspective of public relations,instead of discussing the application of media and this essay’s stylistic adaptation,this paper attempts to analyze purpose and strategies of Lu Xun’s public relations by detailed reading.Therefore,the meaning of public relations of this article in the historical context can be seen and achieved.