互联网环境下南通工艺美术产业电商发展研究

On Developing E-commerce of Nantong Arts and Crafts Industry in Internet Environment

伴随着互联网时代的到来,电子商务作为一种新型营销模式,影响着社会的各行各业,不但让消费者的消费行为发生了改变,也让商家找到了更为便捷、成本更为低廉的营销运作平台。在此背景下,探索南通工艺美术产业的电商营销,对于推动该产业消费市场的转型具有重大战略意义。本文在调研南通工艺美术产业营销现状的基础上,分析了传统营销模式存在的不足并提出了南通工艺美术产业电子商务营销模式的发展策略。

With the advent of the internet age,e-commerce is influencing all walks of life,which has not only changed consumer behavior,but also enables sellers to find a more convenient and cost-effective marketing platform.In this context,this paper explores the e-commerce of Nantong arts and crafts industry,which is of great strategic significance to the transformation of the consumer market.On the basis of investigating the present situation of Nantong arts and crafts industry,this paper analyzes the shortcomings of traditional marketing mode and puts forward the development strategies for e-commerce marketing model of Nantong arts and crafts industry.