盱眙龙虾电商发展研究

Study on the Development of Ecommerce of Lobster in Xuyi

随着"互联网+"政策的不断推行,农村电商也在蓬勃发展之中。如何拓宽盱眙龙虾的网络营销思路,是盱眙当地龙虾电商经营者迫切需要解决的问题。论文主要从政策角度出发,运用SWOT分析法,比较各地小龙虾发展现状,理清盱眙龙虾电商发展中存在的问题,从而为当地电商从业者提供些许新思路。

With the continuous implementation of the policy of"Internet+",the development of rural ecommerce is also booming.How to broaden the network marketing ideas of the lobster in Xuyi is an urgent problem for local lobster ecommerce operators of Xuyi.Based on the policy,by means of SWOT analysis,this paper compares the present situation of crayfish development,clarifies the problems existing in the development of lobster ecommerce in Xuyi,and provides some new ideas for local e-commerce practitioners.