慢旅游者行为欲望、过去旅游频率与行为意向间的关系--以厦门市鼓浪屿游客为例

The Relationship Among Slow Tourists' Desire,Previous Travel Frequency and Behavioral Intention:A Case Study of Gulangyu

以厦门市鼓浪屿慢旅游者为研究对象,通过问卷调查法探讨其行为欲望、过去旅游频率、行为意向三者间关系,并利用SPSS 21.0软件的因子分析法、相关分析法和回归分析法处理数据。结果发现:(1)过去旅游频率对行为欲望具有积极影响;(2)过去旅游频率对行为意向具有积极影响;(3)行为欲望对行为意向具有积极影响。

The relationship between the desire of Gulangyu’s slow tourists’behavior,their travel frequency in the past and their behavioral intention were explored by means of questionnaire.The data collected were processed with the factor analysis,correlation analysis and regression analysis of the SPSS 21.0.The findings were as follows:(1)the previous travel frequency has a positive effect on the behavioral desire;(2)the previous travel frequency has a positive impact on the behavioral intention;(3)the behavioral desire has a positive impact on the behavioral intention.