新媒介环境下蟳埔女服饰的传承与发展

Inheritance and Development of Xunpu Women's Clothing Culture in the New Media Environment

从蟳埔女服饰蜕变与再生的角度出发,分析其面临失传风险中的成因。研究表明,在文化多元化和科技高新化的背景下,以新媒介为载体为蟳埔女服饰的发展和传承提供了崭新有效的平台,提出构建传承人培养新媒介系统、引导文化消费热点和搭建立体化媒介渠道的新媒体体系来继承发扬及创新发展的观点。

This paper analyzes the factors inducing Xunpu women’s clothing culture loss from the aspect of its fading and regeneration.It is indicated that the new media provides a new platform for Xunpu women’s clothing development and inheritance under the background of cultural diversity and high technology.It is suggested that Xunpu women’s clothing culture could be inherited and developed through constructing the new media system of inheritors-cultivation,guiding the hot spots of cultural consumption and building stereoscopic media channels.