SWOT视角下甘南州电子商务发展分析与思考

Investigation and Thinking on the development of electronic commerce in Gannan Prefecture from the perspective of SWOT

在"互联网+"和"一带一路"国家战略背景下,甘南州电子商务发展迅猛,已成为发挥甘南特色优势资源,推进精准扶贫的重要载体。本文运用SWOT分析法,对甘南州电子商务发展的优势、劣势、机会、威胁等进行分析,对发展电子商务提出了对策建议。

Under the national strategy of“Internet Plus”and“One Belt and One Road”,the rapid development of e-commerce in Gannan Prefecture has become an important carrier for giving play to Gannan’s advantageous resources and promoting accurate poverty alleviation.This article analyzes the advantages,disadvantages,opportunities and threats of e-commerce development in Gannan Prefecture by SWOT analysis and puts forward suggestions and opinions on the development of e-commerce.