武汉民俗文化的产业化发展策略初探

Strategies of Wuhan's Industrialized Development Folk Culture

武汉有着丰富的民俗文化资源,在推进其产业化发展方面也积累了一定经验。但通过对户部巷、昙华林、吉庆街、汉口里等民俗文化街区的实地调研,可以发现武汉在推进民俗文化产业化发展方面也还存在较多缺陷。为推进武汉民俗文化产业又好又快发展,还需要在形成集群、打造品牌、提升品质、便利群众、提升认同、扩大消费等方面用心经营。

Wuhan, a city with abundant folk cultural resources, has gained some experience in promoting the industrialized development of folk culture. However, a field survey of Hubu Lane, Tanhualin area, Jiqing Street, and Hankouli, find that there are still deficiencies in this respect. To promote the development of the folk cultural industry in a sound and fast way, Wuhan must exert great effort to form industrial clusters, build its own brands, improve the quality of products, facilitate citizens, increase people's recognition of the folk culture, and expand consumption.