慢旅游模式下桂林茶文化旅游资源开发研究

On Tourism Resources Development of Guilin Tea Culture under the Slow Tourism Mode

桂林茶文化旅游资源开发,存在茶叶品质好但产量少,茶叶营销忽略品牌打造,茶文化缺乏挖掘、宣传,茶山茶园体验项目少等现象。通过依托桂林茶叶优势,对其进行规模化生产形成品牌;多种旅游资源组合,慢品茶文化;完善体验项目,慢游茶园;开发特色茶产品,慢忆茶文化等开发策略,使桂林茶文化满足游客个性化慢旅游体验,促使游客实现自我完善和发展,促进桂林地方经济快速发展。

Presently,problems are existing in the development of Guilin tea culture tourism resources,such as low yield,neglecting to forge brands in tea marketing,lacking excavation and promotion of tea culture and less tea garden experiencing projects.With such development strategies as forming brands by large-scale production relying on the advantages of Guilin tea culture,slowly appreciating tea culture in combination of multiple tourism resources,slowly touring tea gardens by completion of experiencing projects,and slowing remembering tea culture by development of characteristic tea products etc.,we can make Guilin tea culture satisfy tourists by means of personalized slow tourism experience,allow tourists to realize their own completion and development and boost rapid development of local economy of Guilin.