邕剧的动漫文创产品研究

On Cultural and Creative Animation Products of Yong Opera

在动漫语境下开发南宁传统戏曲邕剧的文化创意产品,是传统戏曲发展、传承的新路径。将动漫化手段与传统戏剧的结合,为邕剧提供了全新的传播平台;以邕剧为源的动漫周边产品开发,让邕剧融入现代,汇入文创、旅游产业,形成基于动漫语境的邕剧的动漫化传播策略,为邕剧的传承与创新创造了新的空间。

Developing cultural and creative products of Nanning’s traditional Yong Opera in the context of animated cartoons is a new pathway to develop and inherit traditional dramas.Combining means of animation with traditional drama provides a brand new communication platform for Yong Opera;development of animated peripheral products taking Yong Opera as source allows Yong Opera to emerge into modern time and introduces it into cultural creation and tourism industry,forms a communication strategy of animated Yong Opera in the context of animated cartoons,and has created a new space for inheritance and creation of Yond Opera.