基于“移动互联网+”时代的旅游产业融合研究

Study on Integration of Tourism Industry in “Mobile Internet+” Age

对"移动互联网+"时代表现出的信息对称化、消费聚合化、渠道精简化、管理智能化等特征进行分析。再从旅游产业高度关联、消费者聚合化需求、技术发展与创新、市场环境成熟化等角度分析"移动互联网+"时代旅游产业融合动力。最后,基于旅游产业融合的制约因素,提出旅游产业融合建议:发挥政府主导作用,提升旅游信息化水平;完善网络法治体系,确保消费者信息安全;破除管理体制障碍,构建完善的管理体系;拓展人才培育路径,提升人才综合性素质等。

This paper analyzes the characteristics demonstrated in the era of“Mobile Internet+”such as the asymmetric information,aggregative consumption,simplified channel and intelligent management.Then it discusses the force of tourism industry integration from the perspectives of high relevance,consumers'aggregative demand,technology development and innovation as well as mature marketing environment.Finally,based on the restrictive factors of tourism industry integration,it puts forward suggestions:giving play to the leading role of the government and improving the level of tourism informatization;improving the legal system of network and ensuring the safety of consumer information;breaking out the barriers of management system and building a perfected management system;expanding the path of personnel training and enhancing the comprehensive quality of personnel.