网络拟态环境下大学生媒介素养的提升

Promotion of College Students' Media Literacy under Network Pseudo-environment

在网络拟态环境下,只有大学生具备了较高的媒介素养,才能够理性地察觉到拟态环境与现实世界的差别。面对大学生在使用网络媒介的过程中存在判断力缺乏、过度娱乐化的问题,以及由于依赖网络媒介所造成的认知失调等种种问题,我们应该从政府、社会、学校、大学生自身等多个环节入手,加强媒介素养教育,使大学生既是具有判断力的受众,也是掌握技术的传播者,使他们能够在纷繁复杂的网络环境下树立正确的"三观"。

Under the network pseudo-environment,only when college students have higher media literacy,can they rationally perceive the differences between the pseudo-environment and the real world.Facing with the problems of college students’lack of judgmental ability,over-entertainment and cognitive dissonance caused by relying much on network media in the process of using Internet,we should strengthen college students’media literacy education from many aspects such as government,society,university and college students themselves,making them be audiences with judgmental ability and communicators with technology,so that they can have correct“three outlooks”under the complicated network environment.