广东省消费者对果蔬农药残留问题的认识与消费行为分析

Guangdong Consumers' Cognition of Pesticide Residues in Fruits and Vegetables and Analysis of Consumption Behavior

对消费者在果蔬农药残留问题上的风险认知及消费行为进行分析,以便在果蔬农药残留事件上做出更恰当的处理。以广东为例,通过网络问卷进行调查和分析。结果表明,广东消费者对果蔬农药残留问题有普遍了解,对果蔬的安全性和新鲜度十分在意,对于超市售卖的果蔬信任度更高。针对果蔬农药残留知识的宣传和监管提出了相应的建议。

Residual of pesticide and fertilizer pollution problem was one of the main problems of quality and safety of agricultural products in China,understanding the consumer risk perception on fruit and vegetable pesticide residue problem and to analyze the consumer behavior,which was good for the future to do a better job on the pesticide residue of the fruits and vegetables.In Guangdong province,the investigation and analysis were conducted through the online questionnaire.Guangdong consumers had a general understanding of pesticide residues in fruits and vegetables;Consumers in Guangdong province pay great attention to the safety and freshness of fruits and vegetables;Consumers in Guangdong were more trusting of the fruits and vegetables of supermarkets.The corresponding suggestions were put forward for the publicity of pesticide residue knowledge of fruits and vegetables and the supervision of pesticide residues in fruits and vegetables.