文化基因视角下民俗文化旅游衍生品的演化路径——以广西“渡河公”节庆民俗为例

On the Evolutionary Path of Tourism Derivatives of Folk Culture from the Perspective of Cultural Genes:a Case Study of “Duhegong” Festive Customs

地方民俗文化面临严重的生存危机,旅游对文化衍生品产业的推动给地方民俗文化的复归带来了曙光。以文化基因的视角,借助克罗伯文化生态树进化模型对"渡河公"节庆民俗文化基因的保育、变异、移植、植入、重叠等基因演化路径进行分析,进而探讨演化期间存在的主体基因传递缓慢、文化基因载体衰败、文化基因隐性化等问题,并提出保育主体文化基因、调动基因载体能动性、激活隐性文化基因的策略,以实现民俗文化旅游化开发的可持续发展。

Local folk culture has been facing with serious survival crisis,which can be solved through promoting cultural derivative industry by tourism.This paper analyzes the evolutionary path of cultural genes originated from“Duhegong(ferryman)”festive customs through the evolutionary model of cultural and ecological tree by Kroeber from the perspective of cultural genes,which consist of conservation,variation,transplantation,implantation and overlap,and further discusses the problems existed in the course of evolution including slow transformation of main cultural gene,decreasing gene carriers and underdevelopment of cultural genes.Finally,it proposes strategies of conserving main cultural gene,stimulating initiatives of gene carriers and revitalizing invisible cultural genes to achieve development of tourism exploitation of folk culture.