新舆论环境下的核电公众沟通

Strategy for Communications of New Public Opinion Environment

核电作为改善大气环境、提供能源支撑和调整能源结构的重要支柱,积极推进核电建设、推动核电走出去是国家重要的能源战略。中国核电已有三十多年的安全发展经验,但公众对核电了解依旧不深,部分公众甚至存有误解,核领域的邻避事件时有发生,核电发展面临着接受公众考验的"新常态"。文章通过对影响核电发展的核安全文化、公众参与、互联网新媒体等因素的分析,提出搭建政府、公众、企业、媒体等多方对话平台的重要性。围绕如何做好核电公众沟通,有针对性地提出了科普宣传、信息公开、公众参与和舆情管理的实施策略,对于核电项目有效地开展公众沟通,赢得公众支持,创造良好的舆论氛围和社会环境具有一定的参考价值。

Nuclear power is an important pillar to improve the atmospheric environment,secure the energy support and adjust the energy mix.Actively promoting nuclear power construction and export is an important national energy strategy.Though China has experienced more than 30 years of safety development of nuclear power,the public still does not deeply understand,and some people even misunderstand nuclear power,the NIMBY(Not in my back-yard)has occurred occasionally in nuclear field,the development of nuclear power is facing the“new normal”of public acceptance.Through the analysis of factors including nuclear safety culture,public participation,Internet new media that influence the development of nuclear power,this paper puts forward the importance of setting up multi-party dialogue platforms involving the government,public,enterprise and media.Meanwhile,it puts forward the implementation strategy of science popularization,information disclosure,public participation and public opinion management in how to communicate with the public.It has certain guidance value for effectively carrying out public communication,gaining public support and creating a good atmosphere of public opinion and social environment for nuclear power project.