面向创新思维培养的教学项目分层设计研究——以“平面广告设计”课程为例

The Hierarchical Design of Teaching Projects Intending to Cultivate Creative Thinking——A Case Study of Print Advertisement Design

"平面广告设计"课程具有求新求异的特性,培养学生创新思维更是教学改革的重中之重。本文从创新思维的形成机制出发,分析教学目标,强调概念生成和视觉表现,依据课程内容的基本要求设计了6个基础训练项目,根据社会需求和专业发展设计了4个综合训练项目,并以大学生广告设计大赛为契机补充实训项目。教学项目的设计考虑到学习的循序渐进,注重创新思维培养并提升学生在真实情境中的问题解决能力。

The course,Print Advertisement Design,has the characteristics of seeking novelty and differences.Cultivating students’creative thinking is one of the most prominent hotspots in the teaching reform.Beginning with the formation mechanism of creative thinking,we analyzed the instructional objectives and emphasized on concept generation and visual performance.In accordance with the basic requirements of the curriculum,we designed six basic training programs,and in accordance with social needs and professional development,we designed four comprehensive training programs.Furthermore,we took the advertising design competition for college students as an opportunity to supplement practical training programs.The design of teaching programs took into consideration the gradual progress of study,paying attention to creative thinking.In addition,students’problem solving ability was effectively cultivated in reallife situations