浙江省传统体育节庆现状及发展对策的思考

The Present Situation and Development Countermeasures of Traditional Sports Festival In Zhejiang Province

以民俗学、文化生态学为理论基础,结合文献资料法对浙江省传统体育节庆的发展现状进行研究,并绘制浙江省传统体育节庆分布图。研究发现,浙江省传统体育节庆具有地域性、群众性、传承性及娱乐性等特点;节庆发展中出现时空安排不均衡、文化内涵缺失、传承危机、宣传工作不足、存在安全隐患等问题。为此提出以下对策:进一步挖掘浙江省传统体育节庆文化内涵,激发群众体验式参与动机;关注节庆地点的文化生态环境,推动节庆活动可持续发展;加强数字化、网络化保护,注重传播内容的时效性;融合多元文化元素,创新内容形式。

Based on the theoretical foundation of folklore and cultural ecology,applying the methods of literature reviewing,this paper studies the present situation of traditional sports festival in Zhejiang province and draws up the distribution map of traditional sports festival in Zhejiang province.The study proposed that the traditional sports festivals in Zhejiang province are characterized by such features as regionalism,massness,inheritance and entertaining.In development of these festivals,there are some problems were proposed,such as unbalanced arrangement of time and space,lack of cultural connotation,crisis of inheritance,lack of publicity,and potential safety problems.Therefore,the following countermeasures are proposed:to further excavate the cultural connotation of traditional sports festival in Zhejiang province and stimulate the motivation of the masses to participate in the experiential participation,focus on the cultural ecological environment of the festival sites and promote the sustainable development of festival activities,strengthen the digitization and network protection,pay attention to the pragmaticality of the content of dissemination,integrate the elements of multiculturalism and innovate the forms of content.