大类招生背景下《汽车与配件营销》的课程标准设置和一体化教学开发的研究与实践

Studies and Practices on Integration Teaching and Curriculum Construction of the Marketing of Auto and Parts under Enrollment in Academic Discipline

文中从"大类招生"的发展情况出发,简要分析了此种人才培养模式的优势。随后,结合本专业的实际情况,首先分析了"汽车大类"专业课程体系构建的基本思路;接着,在此基础上着重分析了《汽车与配件营销》课程在"汽车大类"专业背景下的一体化教学开发的难点、创新点和基本思路。

This article,on the basis of introducing the development of enrollment in academic discipline and the benefits,analyzes the basic ideas of curriculum construction of Automobile Major in combination with the actual situation of our major.Next,this article emphasizes on the analysis of basic idea,difficuliies and innovation points in integration teaching of the marketing of Auto and parts under the mode of recruiting in classifications.