体育产业与养老产业融合的演变过程与路径选择

A Research on the Evolutionary Course and the Path Selection to Integrate Sports Industry with Pension Industry

体育产业与养老产业融合是一个动态演变过程,在不同融合阶段,产业融合面临的问题会存在差异,融合效益也不一样。就体育产业与养老产业融合的概念进行定义,并对两个产业融合过程中产业分立、多层面融合、新业态出现、融合扩散等四个阶段进行分析,在此基础上,针对两个产业融合发展的产品与市场特点,从创意设计、运营管理以及市场巩固等阶段管理中阐述融合发展路径具体选择,提出体育产业与养老产业融合路径选择的建议:摸清市场、找准"融点"、善于创新。

The integration of sports industry and pension industry,a dynamic evolutionary course,results in dissimilar problems and benefits in various stages.The paper starts with the definition of the concept of the integration of sports industry and pension industry and then analyzes the four stages in the process,such as the industry divergence,the multi-level integration,the new formats emergence and the integration and spreading.Depending on the products and market characteristics of the integration development,it discusses the path selection of the integration in the aspects of the creative design,the operational management and the market consolidation.Finally the paper proposes the way to integrate the sports industry with the pension industry,which involves finding out the market,identifying the integration point and taking the initiative in innovation.