区域特色纹样的数字化设计方法与应用

The digital design method and application of regional characteristic patterns

随着服饰行业持续快速发展,现代服装产业逐步从"中国制造"向"中国设计"转变,一些具有中国特色的本土元素也大量出现在现代服饰设计中。文章以广东江门为例,整理和分析江门区域特色纹样的艺术特征,挖掘江门区域特色文化的元素及符号,并在此基础上探索其区域文化元素与数字化"联姻"的技巧和方法,研究区域特色纹样在服饰应用中的转换和呈现,建立相对明确的设计思维和方法,构建以服饰纹样为载体,推广和宣传区域特色文化的良好手段和途径。

With the sustainable and rapid development of costume industry,modern costume industry is gradually transferred from“made in China”to“design in China”.A number of local elements with Chinese characteristics are presented in modern costume design.Based on Jiangmen(Guangdong Province),the author systematized and analyzed artistic features of regional characteristic patterns in Jiangmen,explored elements and symbols with regional characteristic culture in Jiangmen,and probed into the skills and methods of“uniting by marriage”between regional cultural elements and digitalization.In addition,the author studied transformation and presentation of regional characteristic patterns in costume application,established relatively definite design ideas and methods,and constructed good means and approaches with the carriers of costume patterns to promote and advertise regional characteristic culture.