体验经济视角下晋中民俗旅游产品开发研究

Research on Developing Tourist Products as to Folk Customs in Jinzhong Region with the View of Experiential Economy

当今社会已步入体验经济时代,在这一大背景下,旅游作为与体验经济密切相关的活动,消费者对其体验性提出更高的要求。目前晋中地区民俗旅游产品存在开发深度低、体验性不佳、缺乏创新等缺陷,与地区优良的旅游条件不协调。据此,宜采取深化文化内涵、增强旅游情境体验、培养居民参与意识等策略,开发出体验型民俗旅游产品,以促进旅游业的发展。

Nowadays,the society has entered the era of experiential economy.Under this general background,tourism is closely related to experiential economy.Consumers put forward higher requirements in experience in tourism.Currently,the development of tourist products as to folk customs in Jinzhong region shows disadvantages in terms of low leveled development,unsatisfying experience,lack of innovation,and so on,which is not in harmony with good tourist conditions in the region.Therefore,we should develop experiential tourist products as to folk customs through the following aspects such as deepening cultural connotations,strengthening tourists'situational experience,cultivating local residents'participation concept,and so on,so as to promote tourism in the region.