高校网络舆情管理复杂化情况下的引导策略研究

Study on the guiding strategy under the complicated Internet public opinion management in colleges and universities

高校学生网络舆情对大学生日常行为和思想动态具有重要的影响作用,探索全媒体环境下高校学生网络舆情引导具有非常重要的现实意义。文章在分析高校学生网络舆情主体特殊性、网络舆情高校管理的复杂性的基础上,提出了高校学生网络舆情引导的相关策略,望能对高校学生管理工作有所裨益。

The Internet public opinion of college students plays an important role in the daily behavior and ideological dynamic of undergraduates.It is very important to explore the Internet public opinion guidance of college students in the all media environment.Based on the analysis of the particularity of the main body of Internet public opinion in college students and the complexity of university public opinion management,this paper puts forward some strategies to guide the Internet public opinion of college students,in hope of benefiting the management of college students.