海峡两岸马拉松跑者参与动机之研究——以厦门和台北两地马拉松为例

A Study on Motivation of Marathon Runners on the Cross-Strait——Taking the Xiamen and Taipei Marathons as An Example

本研究通过对比海峡两岸马拉松跑者的参与动机及动机各构面的差异,了解两岸马拉松跑者参与动机特征,为马拉松赛事更好的发展提供建议。以2017年厦门和台北马拉松终点选手为抽样对象,采取立意抽样方式进行问卷调查,获得相应数据。利用SPSS23.0中文版,以因子分析、描述性分析、方差分析、t检验等方法,进行统计分析。结果显示:厦门与台北马拉松跑者在心理感受、赛事魅力、社交三个构面上存在显著性差异;厦门女性跑者动机显著高于台北女性;台北马拉松跑者在赛事魅力动机上显著高于厦门。

By comparing the motivation and motivational factors of marathon runners on the Cross-Straits,this study aims to understand the motivation of marathon runners on the Cross-Straits to provide suggestions for the better development of marathon events.Taking the final racers of Xiamen and Taipei marathon in 2017 as the sampling target,the survey was conducted by means of deliberate sampling to obtain the corresponding data.Using SPSS 23.0 Chinese version,using factor analysis,descriptive analysis,analysis of variance,t test and other methods for statistical analysis.The results show that Xiamen and Taipei marathon runners have significant differences in three aspects:psychological feeling,event charm and social interaction.The motivation of Xiamen female runners is significantly higher than that of Taipei females.Taipei marathon runners are significantly higher than those of Taipei marathon runners Xiamen.