网络文学IP产业链的演化与扩张

The Evolution and Expansion of the Network Literature IP Industry Chain

网络文学IP产业链是一条以网络文学作品为内容创意源头、不断衍生出相关文化产品和文化业态的文化创意产业链。随着互联网科技的进步和市场环境的嬗变,网络文学IP产业链不断延伸出彼此勾连的产业形态,形成巨大的"市场蓝海"。同时,鉴于产业链上各个业态环节更为紧密地勾连,网络文学运营平台的集团化趋势日益凸显。基于优质内容创意延伸的影视、网络游戏等业态,是当前网络文学IP版权开发与流转的焦点,而缘于对文化消费潜力的认知,网络文学IP版权市场扩张趋势进一步强化。

The network literature IP industry chain is a cultural creative industry chain,which puts the network literature as creative source,and derives relevant products.With the development of Internet technology and the change of market environment,the network literature IP industry chain has been extended,forming a huge"market blue ocean".At the same time,with each link of the network literature IP industry chain more closely linked,the trend of collectivization of operation platform becoming more and more obvious.In addition,based on the high quality content creativity,film,network game and other formats,are the focus of development and transfer of the network literature IP copyright.Due to the cognition of cultural consumption potential,the expansion trend of the network literature IP copyright market is further prominent.