利用新媒体拓展高校思想政治教育新阵地——以微信公众号为例

Expansion of the Frontier of the Ideological and Political Education in Colleges by Using New Media——case study of the WeChat official account

互联网信息时代,利用新媒体开展大学生思想政治教育已成为一种行之有效的方法。与其他新媒体相比,微信公众号具有关注度高、信息传播速度快、目标范围精准等特点,高校利用微信公众号开展思想政治教育工作有其可行性,但也面临机遇和挑战。这需要高校在思想上高度重视,对微信公众号加强专业化管理,优化整合、精准推送,打造红色网络氛围,网上网下整体联动。

In the times of Internet and Information,the use of new media to expand the frontier of the Ideological and Political Education within Colleges has become an effective method.Compared with other new media,the WeChat official account has the characteristics of high-level concern,fast information transmission and accurate target range.It is feasible to carry on ideological and political education in colleges by using the Wechat official account,although with some opportunities and challenges.Thus,colleges are supposed to attach great importance to the professional administration of the Wechat official account by optimizing and integrating and accurately news-feeding,so as to create a red internet atmosphere and make an integral online and offline linkage.