奢侈品行业发展现状与展望——基于SCP分析范式的研究

Luxury Industry Development Status and Outlook——Based on SCP

近年来,全球奢侈品市场日渐适应"新常态"。2017年,奢侈品市场开始复苏,回归健康增长。基于此,有必要对奢侈品行业进行研究以应对市场变化。首先分析了奢侈行业概况与发展现状,并基于SCP分析范式的框架研究了奢侈品行业的市场结构—行为—绩效,其次对中国奢侈品市场消费群体多样化、消费结构不断升级等特点进行了分析,最后,基于上述研究对奢侈品行业进行展望并给出适当建议。

In recent years,the global luxury goods market has gradually adapted to the"new normal."In 2017,the luxury market started to recover and returned to healthy growth.Therefore,it is necessary to study the luxury goods industry to grasp the market changes.First of all,this paper introduces the general situation and development status of the luxury industry,and analyzes the market structure-behavior-performance of the luxury goods industry based on the framework of SCP analysis paradigm.Second,it analyzes the diversification of consumption groups,the upgrading of consumption structure.Finally,this paper looks at the luxury goods industry and gives appropriate suggestions.