武陵山旅游度假区发展模式及政策建议——以涪陵区为例

Development Mode and Policy Suggestion for Wuling Mountain Tourist Resort in Fuling District

以自然资源、人文资源均丰富的涪陵武陵山旅游度假区为个案,在探讨基本现状基础上,提出了政府主导、分类发展的创建模式,二级管理、共同推进的管理模式,需求导向、智慧营销的营销模式。为推进旅游产业转型升级,就必须推进涪陵武陵山旅游度假区建设。即,捋顺旅游度假区管理体制机制,推动景区高标准建设;构建"一核两区"旅游发展格局,提升"互联网+文化+旅游"融合发展;坚持打造旅游目的地要素体系,提升游客主导性需求契合度。

With Wuling Mountain tourist resort in Fuling District as an example,which is rich in natural and cultural resources,we firstly analyzed the basic situations,and then proposed the construction mode with government leading and classified development,the management mode with secondary management and advancing together,and the marketing mode with demand oriented and smart sales.The construction of Wuling Mountain tourist resort was necessary to promote transformation and upgrading of tourism industry in Fuling.The corresponding suggestions were as follows:first,to improve the management system mechanism and promote the construction of tourist resort with high standards;Second,to develop“a core and two districts”tourism development pattern and make“Internet+culture+tourism”integration;last,to build the element system of tourism destination and improve the fitness for tourist’s dominant needs.