扬州老字号企业自身创新发展研究

Study on the Self-innovation and Development of the Time-honored Enterprises in Yangzhou

扬州是国务院公布的首批历史文化名城,扬州老字号承载着浓郁的地方文化,是这座城市的瑰宝。随着我国社会主义市场经济的发展,不少老字号企业面临许多困难,经营陷入困境,发展遭遇瓶颈。本文立足于扬州老字号企业自身存在的现实问题,分析原因,研究对策,深入探索扬州老字号企业改革创新发展的新路径,提升企业核心竞争力,创新发展扬州老字号,增添扬州魅力。

Yangzhou is the first historical and cultural city announced by the State Council.Yangzhou's time-honored enterprises bear rich local culture and are the treasure of this city.With the development of socialist market economy in China,many time-honored enterprises are facing many difficulties.This paper is based on the existing practical problems of Yangzhou time-honored enterprises,analyzes the reasons,studies the countermeasures,and probes into the new path of reform and innovation and development of Yangzhou time-honored enterprises to enhance the core competitiveness of enterprises,innovative development Yangzhou time-honored enterprises,and add charm to Yangzhou.