信息交互能力的测度及其对竞争优势的影响研究:基于用户体验的价值共创视角

Measurement of information interaction capacities and its impact on competitive advantage:From the perspective of value co-creation

进入互联网经济时代,基于用户体验的价值共创越来越成为企业的价值来源和核心战略。在价值共创过程中,信息交互成为价值共创的重要方式和场所,信息交互质量决定个性化用户体验。为此,企业必须构建能够便于企业与用户信息交互的基础设施、柔性体验网络的资源和能力,这是以企业内部资源为核心的传统资源基础理论所没有考虑到的。因此,如何构建和培养信息交互资源和能力,成为企业能否实现价值共创、获取持续性竞争优势需要迫切解决的关键问题。在此背景下,研究首先提出信息交互能力的概念并对其进行测度,分析信息交互能力对价值共创以及竞争优势影响,提出四个研究假设,然后采用探索性因子分析、验证性因子分析、阶层回归分析等统计方法,基于220家中国企业的样本数据进行实证检验。结果表明,信息交互能力是一种客观存在的企业核心能力,对价值共创有显著的促进作用,是竞争优势的新来源。

Since entering the Internet economy,co-creation experience increasingly became value sources and core strategies for firms.In the process of value co-creating,information interaction becomes an important way and place for value co-creation(VCC),and information interactive quality determines personalized user experiences.Therefore,the firm should construct infrastructure resources and flexible experience network capacities in order to effectively interact with users.However,traditional Resource-based Theory(RBT)that is based on internal resources of firm didn’t research the area.Thus,this paper investigates how to build information interaction resources and information interaction capacities(IIC)in order to realize VCC and achieves sustainable competitive advantage(CA).This paper develops the concept of IIC as an organizational capability and empirically examines the association between IIC and competitive advantage.This paper uses quantitative empirical research.Firstly,each variable should be transformed into operational variables to test the relationship between variables and develop initial questionnaire.Then,a pre-test with the survey was conducted to assess the reliability and validity,including exploratory factor analysis(EFA)and confirmatory factor analysis(CFA).Research hypotheses are tested by methods of statistical analysis,such as hierarchical multiple regression,and structural equation method.In the first part,this paper develops the measurement of information interaction capacities(IIC).Firstly,this paper proposes the concept of IIC and initial classification from the perspective of theoretic analysis.IIC refer to an organization's ability to assemble,integrate,and deploy information interaction resources,an organization's ability to realize value co-create between firms,uses,and partners,and an organization's ability to achieve CA.Moreover,the paper extracted four types of IIC,including IIC of research and development orientation,IIC of market orientation,IIC of supply chain orientation and IIC of evolution,and its scale based on Chinese enterprises by interviews and standardized scale development processes.After EFA and CFA,the scale has good convergent validity and discriminant validity.Thus,the scale is reasonable and effective.In the second part,this paper proposes hypothese,and the relationship between information interaction capacities,value co-creation,and competitive advantage.This paper builds a theoretical model of information interactive capacity effecting on value co-creation and competition advantage based on literature review and specific theoretical analysis.The paper analyzes the influence of IIC on VCC,the influence of IIC on CA,the influence of VCC on CA,and mediator effect of VCC on the relationship of IIC and CA.In the third part,this paper uses SPSS 22.0 to conduct correlation analysis and regression analysis to test the theoretical model and hypotheses which are proposed based on the sample data of 220 Chinese enterprises.Discussions are made based on testing results.Results indicate that IIC is an objective competence of firm,and has a positive effect on VCC.IIC is a new source of CA.VCC has a mediating effect on the relationship between IIC and CA.IIC has a direct and positive effect on CA.At the same time,IIC can enhance the competitive advantage via the positive influence of IIC on VCC.