企业商业模式设计理论框架研究

Research on Design Framework of Enterprise Business Model

当前,商业模式创新是企业创新的重要组成。科学的商业模式设计是企业长期发展的重要保证,也是企业获得竞争优势一个重要来源。商业模式设计应从实现客户价值出发,进行基于价值流的分析,将其视为一个价值发现、价值创造、价值保护、价值传递、价值实现的一个系统过程。实践证明,以价值流为中心来分析、设计企业的商业模式,能够保证其赢利模式更具科学性、独特性、先进性,能够为企业带来持久的赢利。

Currently,business model innovation is an important component of corporate innovation.Scientific business model design is an important guarantee for the company’s long-term development,and it is also an important source for enterprises to gain competitive advantage.The design of business model should proceed from the realization of customer value,carry out analysis based on value stream,and regard it as a systematic process of value discovery,value creation,value protection,value transmission and value realization.Practice has proved that analyzing and designing a company’s business model centered on the value stream can ensure that its profit model is more scientific,unique,and advanced,and it can bring lasting profits to the company.