摘要
阳朔是世界旅游目的地之一,然而面对信息高度发达的今天,阳朔旅游产品升级换代缓慢,旅游管理模式老化,未能跟进互联网大数据服务快速发展的步伐,社会化动态营销体系缺乏,未能形成强劲的旅游推力。阳朔作为旅游名县,必须以自治区第十一次党代会提出的"营造‘三大生态’,实现‘两个建成’"为指导,坚持绿色发展,推动阳朔旅游的绿色转型、绿色消费、绿色营销,培育阳朔旅游增长新动力,促进持续健康发展。
Yangshuo is one of the tourist destinations in the world.However,in the face of highly developed information today,Yangshuo’s tourism product upgrade slowly,the tourism management model is too old to follow the rapid development of Internet big data services,the lack of social dynamic marketing system lead to the failing to form a strong tourism thrust.As a famous tourist county,Yangshuo must take the"three major ecology"which was proposed on the 11th party congress of the autonomous region to realize the"two completion".Adhere to green development to promote the green transformation,green consumption and green marketing of Yangshuo tourism to develop new impetus for the growth of Yangshuo tourism and to promote sustainable and healthy development.
作者
李晓萍
Li Xiaoping(The Party School of C.P.C Yangshuo County Committee,Guilin,Guangxi 541900)
关键词
阳朔旅游
绿色发展
新动力
yangshuo tourism
green development
new power