乡村振兴战略视角下浙江省历史文化村落发展乡村旅游探究——基于华堂村的SWOT分析

Study on Development of Rural Tourism in Historical and Cultural Villages in Zhejiang Province from the Perspective of Rural Rejuvenation Strategy:SWOT Analysis Based on Huatang Village

在乡村振兴战略的大背景下,历史文化村落发展乡村旅游业迎来了重大的机遇期。华堂村历史悠久,物质文化遗产和非物质文化遗产资源丰富,在发展乡村旅游业方面具有得天独厚的优势。文章运用SWOT分析方法,对华堂村发展乡村旅游业的优势、劣势、机遇和挑战进行了分析,并提出了有针对性的对策建议。

Under the background of rural revitalization strategy,the development of rural tourism in historical and cultural villages has ushered in a significant period.Huatang village has a long history,rich material and cultural heritage of its own with a unique advantage with regards to rural tourism development.By means of SWOT analysis,this paper analyzes the advantages,disadvantages,opportunities and challenges of rural tourism development in Huantang village and proposes some specific suggestions.