“互联网+”背景下河南省体育旅游发展研究

On the Development of Sports Tourism in Henan Province under the Background of “Internet +”

"互联网+"体育旅游是互联网与体育旅游产业相互融合的产物,是拉动河南省经济的新的增长点。采用文献研究法、实地调查法、访谈法等方法,对"互联网+"背景下河南省体育旅游的发展进行探讨。研究认为,区位和经济发展优势助推河南体育旅游发展,河南旅游业的高速发展为体育旅游创造了条件,居民收入和生活水平的提高潜藏着巨大的体育旅游市场潜力,高级别的体育赛事和体育文化节为河南体育旅游带来了发展契机。河南省体育旅游发展中存在的主要问题表现在以下四个方面:一是缺乏相关政策法规,旅游产品保护力度不足;二是缺乏政府有效引导,各部门协作机制不完善;三是体育旅游产品种类单一,旅行社缺乏积极性;四是体育旅游人才匮乏,不能满足行业发展需要。制定专项政策推动互联网与体育旅游相融合、利用互联网信息技术优化体育旅游产业链、运用电子商务销售模式调动旅行社积极性、借助互联网技术培育体育旅游管理人才是解决以上问题的有效对策。

"Internet+"sports tourism is a product of the integration of the Internet and sports tourism industry,which is a new growth point that will drive the economic development of Henan province.This paper discusses the development of sports tourism in Henan province under the background of"Internet+"by means of literature research,field investigation and interview.The research shows that the advantages of location and economic development boost the development of sports tourism in Henan Province;the rapid development of Henan tourism creates favorable conditions for sports tourism;and the improvement of residents'income and living standard has created great potential for sports tourism market.High-level sports events and sports culture festivals have brought opportunities for the development of sports tourism in Henan province.The main problems existing in the development of sports tourism in Henan province are shown in the following four aspects:first,the lack of relevant policies and regulations,and insufficient protection of tourism products;Second,the lack of effective government guidance,the cooperation mechanism of various departments is not perfect;Third,the sports tourism product category is unitary,the travel agency lacks initiative;Fourth,the number of sports tourism talents can not meet the industry needs.Formulating special supporting policies to promote the integration of Internet and sports tourism,using the Internet information technology to optimize the sports tourism industry chain,applying e-commerce sales model to motivate the travel agency,and cultivating sports tourism managerial staff with the help of the Internet technology are some effective measures to solve the above problems.