苏州市体育旅游发展走向研究

On the Development of Sports Tourism in Suzhou

文章运用文献资料法、逻辑分析法,对苏州市体育旅游发展状况进行系统分析,并总结经验和改善不足支处。其存在的不足表现在:体育旅游产品升级较慢,缺乏产品特色;体育旅游产业化、市场化程度有待提升;相关体制机制障碍成为难题之一。主要从以下几方面提出发展走向:体育旅游产品的开发能力需要不断得到提高,建立适合苏州市的体育旅游产品创新体系;推动体育与旅游产业跨界融合,开发体育特色旅游资源;完善旅游业与体育产业之间管理的体制机制。

By using the methods of literature and text analysis,this paper makes a systematic analysis of the development of sports tourism in Suzhou,and summarizes the experience and development deficiencies.Its shortcomings are as follows:sports tourism products upgrade slowly,lack of product characteristics;sports tourism industrialization and marke degree need to be improved;related institutional barriers become one of the difficult problems.The main development trend put forward from the following aspects:sports tourism product development ability need to constantly improve,establish the system of innovation of sports tourism products for Suzhou City Sports and tourism industry;to promote cross-border integration,the development of sports tourism resources;improve the management system and mechanism between tourism and sports industry.