消费社会视域下的非物质文化遗产——以手工技艺类非遗木雕重彩为例

The intangible cultural heritage in the view of consumer society: take the example of wood carving with hand craftsmanship

从消费社会角度对非物质文化遗产进行阐释,伴随着各种物象符号生成、情感体验与实践活动。文化消费不仅满足非遗作为商品的使用价值和交换价值,承载着消费民俗文化的经济运作,它还像鲍德里亚所言它以一种符号化激发人们的联想,它成为有着文化符号的商品。本文研究出发点即非物质文化遗产中的手工技艺类——木雕重彩,以它作为现代社会的非遗与一般商品的区别,以非物质文化遗产作为手工技艺木雕重彩的生态环境,将木雕重彩作为一种"文化符号"商品进行研究。研究发现,冠以非遗之名的木雕与消费联系在一起,承载着消费民俗的经济运作,突出的是经济世界的结构化原则与符号化实践,可以从多元文化与经济,非遗效应、消费社会中文化媒介传播这几个维度去解读。

From the perspective of consumer society to explain the intangible cultural heritage,which is accompanied by a variety of various symbols,emotional experiences and practical activities.Cultural consumption is not only meet the last to use value and exchange value of commodity,bearing the consumption economy operation of folk culture,it also like baudrillard puts it in a symbolic inspire people's imagination,it became a cultural symbol.Thesis research starting point which craftsmanship of the intangible cultural heritage-woodcarving heavy variety,it found that the modern society of the difference between the intangible and general merchandise,intangible cultural heritage as the craftsmanship woodcarving heavy variety of ecological environment,the woodcarving heavy variety as a"cultural symbols"commodity were studied.Study found that the world in the name of intangible woodcarving associated with consumption,bearing the weight of the economic operation of consumption custom,notably economic structural principle and the discursive practices of the world,from diverse cultural and economic,intangible effects,consumer society culture media spread the dimensions to interpret.