文化维度视阈下国际商务文化意识的培养探索

The Cultivation Exploration of International Business Culture Consciousness under the Perspective of Cultural Dimension

经济全球化和我国企业的"走出去"战略日益凸显国际商务活动角色和作用。国际商务活动本质上是一种跨文化交际活动,其间隐藏了各国文化的价值观。只有深入了解各国的文化维度和价值观,国际商务活动的参与者才能在各类跨文化商务活动中游刃有余,顺利达成各自的目标和使命。为了深入了解各国的文化维度和价值观,从霍夫斯泰德的权力距离、不确定性的规避、个人主义和集体主义以及长期取向和短期取向四个文化维度着手,探讨国际商务文化意识的培养。进而使国际商务活动的参与者在商务活动中加以运用,顺利达成各自的目标和使命。

The economic globalization and "go global" strategy of Chinese enterprises have increasingly highlighted the role and effect of international business activities.International business activities are essentially intercultural communication activities which hide the values of different cultures.Only in-depth understanding of the cultural dimensions and values of each country,participants can easily achieve their goals and missions in all kinds of cross-cultural business activities.Start with four cultural dimensions in terms of power distance of Hofstede,uncertainty avoidance,individualism and collectivism,and long-term and short-term orientation,the study discusses the development of international business and cultural consciousness,so as to achieve their goals and missions.