气候传播的话语分析——以《人民日报》报道雾霾为例

Analysis of Terms about Climate Spread——Taking News Reports of Haze in Chinese Daily as an Example

雾霾现象是近几年国家和学界关注的重要议题,自2013年雾霾真正进入全国的视野,其影响范围之大,影响程度之广,对公众的身心健康、我国经济的可持续发展和社会的稳定都造成了一定程度的负面影响。雾霾议题关系到每一个人的切身利益,其中少不了受众的参与。公众所需要做的不仅仅是了解雾霾状况和相关政策,更应该由了解向积极参与转变。本文通过梳理2013—2015年《人民日报》对于雾霾的新闻报道,解析了样本在气候传播中的话语特征,从而为政府、媒体、学界等传播主体如何更好地传播气候知识建言献策。

Haze is a national and the educational world attention important topic in recent years,since 2013,when the fog into the field of vision,of the scope of its influence,broad impact,to the public's physical and mental health,the sustainable development of our country economy and social stability are caused a certain degree of negative impact.Haze issues related to every people's immedi-ate interests,without the participation of the audience.The public need to do is not only to understand the status of the haze and the re-lated policy,it should be from the understanding to actively participate in.In this article,through investigation and analysis of Xinjiang a university audience to haze cognitive situation,thus for the government,the media,such as community spread better communication climate for the subject knowledge and make recommendations.