东北文化传播与旅游产品设计

Cultural Communication and Tourism Product Design in Northeast China

东北文化博大精深,传播途径广泛,借助旅游产品可有效促进当地文化的传播。本文提出了通过对旅游饮食产品尤其是东北农家菜、少数民族特色菜;旅游住宿产品尤其是主题酒店外部环境营造和内部装修、员工服务;旅游交通产品尤其是传统交通工具、出租车、交通集散地点;旅游游览产品尤其是红色旅游、工业旅游;旅游购物产品尤其是非物质文化遗产代表作;旅游娱乐产品尤其是民俗节庆、舞乐戏剧、游戏竞技等的设计,多方面传播东北文化,加强人们对东北文化的深入认识与理解。

The northeast culture is extensive and profound,and the spread way is wide,one of the ways should be spread by means of tourism product design.This paper points out that the tourism food product,especially the northeast peasant food,minority characteristic food,tourism accommodation products,especially theme hotels external environment construction and interior decoration,employee services,tourism transportation products,especially traditional transportation vehicles,taxis,transportation centers,tourism products,especially red tourism,industrial tourism,tourism shopping products,especially the non-material cultural heritage representative,tourism entertainment products especially folk festival,dance drama,game and so on,can help us spread Northeast culture in various ways and strengthen people's correct knowledge and understanding of Northeast culture.