高校网络流行语的价值冲突与引导研究

A Study on Value Conflict and Guidance of Network Buzzword in Colleges

网络流行语作为当前网络时代的文化产物,对大学生价值观的影响日趋加剧。高校网络流行语具有折射校园文化生活、内蕴多元价值意义、承载情绪宣泄功能等特征。高校网络流行语在语言表达的文化价值、理想与现实的价值标准、情感体验的价值追求、物性与人性的价值理念、自我定位的价值选择等方面表现出来的价值冲突影响了大学生正确价值观的确立。创新传统文化表现形式、强化社会主义核心价值观的价值引领作用、加强校园网络文化建设和提升大学生个人辨识能力和审美水平等,是基于网络流行语积极引导大学生价值观的必要途径。

Network buzzword is the cultural product in the Internet age,and its impact on the college students is becoming more and more intensified.Network buzzwords in colleges have the characteristics of representing campus cultural life,containing multiple value significance and playing the role of emotional catharsis,etc.The value conflicts of network buzzwords in colleges in terms of the cultural value of language expression,the value standard of the ideal and the reality,the value pursuit of emotional experience,the value concept of substantiality and humanity and the value selection of self-orientation have a significant impact on the cultivation of correct values of college students.It is indispensable to actively guide college students'values based on network buzzwords by means of innovating the expression forms of traditional culture,strengthening the leading role of core socialist values,promoting the campus network culture construction and improving the individual identification ability and aesthetic level of college students.